Customized Solutions


Adaptive Pattern Group develops solutions for two types of problems that organizations often face: a public narrative that is doing serious damage to an organization, and a critical issue for which a solution does not seem to exist. Choose the description below that matches your situation.

Process Is a Necessity


In many organizations, the response begins with senior executives and experts in a room, and the first solution proposed becomes the plan with no defined way to test it. What is often missing is a defined, repeatable process: one that first develops a solution and then tests it. Adaptive Pattern Group provides and facilitates that process.

Narrative crisis response

A story about you is spreading faster than your response

For campaigns, public figures, and organizations facing an attack line or a news cycle, the process begins by finding the single point the story depends on. The result can be a completely different framing of the story, or the story turned to your advantage.

Read about Narrative Crisis Response →
Issue resolution

A critical issue with no apparent solution

An operational crisis, a recurring failure, or a governance issue can show up in multiple ways and take days or months to resolve, even when speed is essential. The cause is often elusive, so the first task is to find the patterns that contribute to it.

Read about Issue Resolution →

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